About me

I design digital products that feel effortless.

I'm Silvia Lonoce, a UX/UI designer with ten years of experience shaping websites, apps and interfaces for international brands. My work sits where research, structure and craft meet: I dig into the problem, map the journey, then design the details that make it feel obvious.

I've worked in Germany, the United Kingdom and Italy, in-house and alongside agency teams — from outdoor performance brands to automotive and retail. I like working close to developers, building design systems that keep quality high as products grow.

Portrait of Silvia Lonoce

Where I've worked

2021 — todaySenior & Lead UX/UI Designer· ItalyLeading design for outdoor (Oberalp Group) and fashion brands (Calzedonia S.p.A), from research to design systems and hand-off.
2017 — 2021UX/UI Designer· GermanyDigital products and e-commerce experiences for international retail, automotive and lifestyle brands.
2014 — 2016Junior UX/UI Designer· UKWhere it started: web, apps and brand experiences for fashion and manufacturing clients.

SOME BRANDS I'VE DESIGNED FOR

Salewa logo
Dynafit logo
Wild Country logo
LAMUNT logo
BMW Group logo
Calzedonia logo
Vorwerk logo
evolv logo